We make ridiculously soft tees that celebrate the magic of places we love. Handcrafted from 100% Peruvian Pima cotton and designed with simple graphics, every shirt is the beginning of a story and every purchase supports kids in our community.
At the beautiful mouth of the Hanalei River, locals used to gather over a fresh catch cooked in a big black pot. Today, Black Pot beach remains a place of community and connection, where people come together to camp, fish, surf, and swim. We chose Black Pot as our name because it represents everything we aspire to be as a brand: celebrating, sharing, and giving back to the places we love.
Behind the Scenes
We’re starting in Kauai, but we’re on a mission to build a global brand you’ll love. We’ll share every step of the journey with you—from our direct-to-consumer business model to our factory in Lima to bonfires on Black Pot Beach.
We want your Black Pot tee to become your favorite tee: the one you work in, sleep in, stroll in, explore in. We design simple graphics that allow you to tell your own stories about Kauai, and use fabric from the finest cotton in the world. Our tees are made with 100% Peruvian Pima cotton in a small Lima factory owned by a husband-and-wife team. They’re buttery-soft and delicate to the touch, but durable enough to last a lifetime.
A desire to do things "better" drives everything we do as a company. We want to make a positive impact on the daily lives of the communities we celebrate. For every shirt sold, we donate 5% to a specific local cause for youth education, arts, or sports.
Stay in touch
Be the first to hear about new styles, special offers, events & stories