At the beautiful mouth of the Hanalei River, locals used to gather over a fresh catch cooked in a big black pot. Today, the beach (“Black Pot Beach”) remains a place of community and connection, where people come together to camp, fish, swim, and watch sunsets from the Pier. For every tee sold, 5% goes toward buying season trophies for the Kauai Youth Football (KYF) League.
Our tees are made from 100% Peruvian Pima cotton in a small Lima factory owned by a husband-and-wife team, Paul and Diana. Pima cotton’s extra-long fibers and hand-harvesting make it one of the finest fabrics in the world: buttery-soft and delicate to the touch, but durable enough for everyday wear. To take care of your tee, wash it in cold water with like colors and tumble dry low. (We also recommend avoiding washing it with harsher fabrics or hardware-heavy items—your shirt will last a lifetime, but it doesn’t like to be poked!)
Our men’s and women’s shirts are true-to-size with a relaxed fit. Questions? Get in touch at